Monday, April 9, 2007

The Art of Building Great Brands

Chapter 1 : The Size / Health Matrix

This is the first part of a series that I have resolved to write - insights into the art and science of building brands, drawn deep from over a decade of managing to be in business.

Every time you take up a new brand assignment, like i often do, the chances are that the assignment will typically fit into the Brand / Doing matrix. (New Product Developments have not been considered in this white paper; they are as good as playing Russian roulette or making a film work in box office).

It is indeed key for you to spend time in identifying where your present situation fits. Once you are able to appreciate this conceptual framework, you will realize that choices in brand management indeed fairly simple.






1 comment:

David said...

All these people who are worships these images are bring disasters to themselves. This idol will never save you in time of disaster. It better for people to worship the HOLY CREATOR The One who has power to control all power over the universes. That is HOLY GOD of Abramah. All people who are worship the idols are blinds, deafs, igonrance & leading themselves to disaster and death. The HOLY CREATOR is the only Saviours and our GOD.