Saturday, October 27, 2007
Bryl-creem, a little dab'll do ya, Use more, only if you dare, But watch out, The gals will all pursue ya,-- They'll love to put their fingers thru your hair. ... The classic Bryl jingle from yesteryears.
Brialliantine and Cream and therefore Brylcreem was a brand was created by Chemico works in England in 1928. ( Chemico works used to make kitchen cleaners, the last i heard of Chemico Works was a few weeks back - the Chemico brand was owned by a third generation indian in South Africa!) It was particularly popular with Royal Air Force pilots who became known as the Brylcreem Boys.
The brand itself had been through numerous hands including Smithkline Beecham, finally landing up with Sara Lee. ( i had managed the brand for a couple of years!!!)
Big names have been featured in Bryl's advertising. Sara Lee had signed with David Beckham for some really grand bucks and before full lenght advertising was to go on air, David went and shaved off his hair!!!
Much before Dhoni went to feature on Bryl ads in India - it used to be ...guess who...Kishore Kumar!!!